NOVAPIZZA – Vegan Italian Kitchen

New brand identity and marketing material design

Novapizza is a family – owned vegan restaurant in Edinburgh, a true milestone for the local vegan community. In August 2020 the restaurant reopened its doors under new management.

The initial project objective was to create a fresh and elegant new brand identity, in line with restaurant’s location in New Town and the high-end targeted audience.

Project results: The new identity has a touch of Art Nouveau with floral decor. The combination of gold, white and deep green colours gives the feel of luxury and uniqueness to the brand.

The woman in the logo is Cerere – the Roman goddess of food and agriculture, which is a cultural link between the brand and the business owner’s Italian origins.

Novapizza vegan restaurant - brand identity

Vist Novapizza website at